Description

As the pace of business quickens and the number
nof brands multiplies, it’s customers, not companies,
nwho decide which brands live and which ones die.
nAn overabundance of look-alike products and
nme-too services is forcing customers to search for
nsomething, anything, to help them separate the
nwinners from the clutter.
nThe solution? When everybody zigs, zag.
nYou’ll find this book a living example of the zag discipline.