Description

There is a need to identify the niche or void the intended business is
ncapable of filling. If this identification process proves to be fruitful
nthere is a better chance of venturing into a field that will yield positive
nresults.
nHowever if this is not identified there is also the real possibility of
nventuring into an already saturated market thus creating unwanted
ncompetition and stress for the new business owner.
nOnce the niche market has been identified, the next step would be to
ndiscern the type of services intended to be extended to serve this
nniche market.