Description

The term “private label rights” (PLR) refers to a product that can be purchased
nand used or resold under the “brand” of the original purchaser. In everyday life,
nwe encounter private label products very frequently—perhaps moreso than we
nmight realize.
n
nAs an example, many supermarkets offer their own brand of soda or chips.
nUsually, the supermarket is not producing the soda or the chips using a
nproprietary approach and in a plant that they own. Rather, they are purchasing
nthe chips and soda from a private label food products company, which creates
nthem; and then delivers them to the supermarket either without any labels at all—
nor with the supermarket’s own labels attached.