Description

Most people when they think of creating a business online, they think of creating a
nproduct, selling the product, and hope to make enough capital to finance their next
nproduct idea. This kind of thinking is short-term, and doesn’t lend itself well to a
nlong-term business venture.
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nWhen you stop and think about a longer-term business model, whether online, off-
nline, or a mix of the two, you really need to think about the bigger picture.
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nWhat’s really needed is a method to capture leads, convert those leads into
nsmalltime customers, and gradually build them towards customers that spend more
nwith you in terms of three factors: frequency, monetary value, and recency.