Description

One day, my students sat me down and ordered me to write this
nbook. They wanted people to be able to use our work to make their
nlives better. It was something I’d wanted to do for a long time, but it
nbecame my number one priority.
nMy work is part of a tradition in psychology that shows the power of
npeople’s beliefs. These may be beliefs we’re aware of or unaware of,
nbut they strongly affect what we want and whether we succeed in
ngetting it. This tradition also shows how changing people’s beliefs—
neven the simplest beliefs—can have profound effects.