Description

According to the article Start Your Own Magazine, 1,000 new magazines are
npublished each year. Of this number, 90% will fail, usually right after the first
nissue has been distributed. The remaining percentage acquires more success,
nallowing the owner to return a steady profit.
nSo, what makes the 10% of successful magazines different from the 90% of
nunsuccessful ones? Well, sometimes it’s an issue of budget and celebrity status.
nFor example, the Magazine ‘O’ has received massive popularity. But, unlike
nmost startup magazines, ‘O’ has the backup of a billionaire… Oprah Winfrey.
nShe has the money and fame to get it marketed through every advertising venue
navailable. Beginning magazine owners just won’t have that type of pr power.